Speaker’s Voice: Peter Mack, Collective Retreats

Peter Mack is the Founder and CEO of Collective Retreats. Peter will be opening our Summit on Day 2 to talk about the hospitality industry and how Collective Retreats are finding new ways to connect guests with land, communities and themselves.

Q. What drives your passion and enthusiasm for the industry?

The travel and hospitality industry is very personal and done the right way, can open your eyes to a new culture, new destinations and a new version of yourself. The industry is always evolving and adapting and this is what really excites me about the industry today. We are at an interesting intersection of embracing and preserving the old and introducing the new and travelers are looking for experiential journeys instead of traditional, luxury accommodations. At Collective Retreats, we’re investing our time and resources in each retreat’s location, community and guest to provide a unique, once-in-a-lifetime experience where luxury can exist in ruggedness.


Q. If you could go back to your teenage self and tell him 3 things, what would they be?

a) Learn as much as you can as fast as you can- I’ve always had the itch to start my own company, and starting off as a dishwasher in an industry that I already knew I was passionate about had put me in a great position to start my own venture down the road. I’d tell myself to notice everything, write stuff down, absorb everything I could from my place inside those walls.

b) Share your dreams and goals with the people you trust and love. Out loud- By sharing with people around you whom you trust, you (1) get great feedback about your dreams and goals.  (2) Make yourself more accountable- if the people around you truly care about you, they’ll ask you about your progress and hold your feet to the fire.  If you truly care about them, you’ll hold yourself accountable to accomplishing what you’d said you’d do.  (3) If the people around you truly love you, they’ll help you and support you.  Beyond giving feedback, they’ll actually put their own energy and resources into what you’re doing and they’ll feel accountable to you.  Some of them may even latch onto the dream and become a part of the team!

When I first started Collective Retreats, I was slow in sharing the details of my dream with others.  Once I did share, many of my family members, friends, and colleagues all started contributing and supporting me.  Without their help, we’d never be where we are today.

c) Take Risks + Own up to your mistakes – Learning and growing is the fuel that ignites the fire of our lives.  But you can’t grow while you’re inside of your comfort zone.  Take calculated risks beyond what other people think is the right direction, and hold yourself accountable to the outcomes and results. No one is perfect, and making mistakes means that (1) you’re trying, and (2) you’re learning and growing. Both are paramount in everything you do from going to work every day to starting or growing a business. Talk about them openly, seek feedback, find out where you went wrong, and continue learning. Nothing great ever happens by playing it safe. Never apologize for trying something different, so long as you hold yourself accountable to the results.

Push yourself & envision yourself in the future you believe in. There will always be moments where you think “I’m not ready to do this” or “I need more preparation, more time”, but when you decide to go for it instead, 9/10 times you’ll be shocked at how prepared you actually were and the success you see.

Q. What’s the biggest misconception about glamping (if any?)

The biggest misconception is that glamping is for travelers who aren’t “outdoorsy”. Collective Retreats provides all the same opportunities and activities you’ll find at a traditional campsite or camping location for guests looking to experience their environment. Between our top-notch concierge team and our activity partners, we also give our guests a range of activities and adventures that provide insight into each destination’s local culture, whether through food, activities or décor. Our mission is to give our guests an opportunity to connect with their surroundings, communities and themselves by building luxury accommodations in places traditional hotels simply couldn’t exist. From horse-grooming at Liberty Farms to fly-fishing in some of the best rivers in Montana, glamping at Collective Retreats is an experience for everyone and every type of traveler.